Digicel Launches Summer Reggae Sumfest Campaign With Tessanne Chin....one customer will win the Ultimate Sumfest Experience, which includes $500,000 cash

Published: Friday | June 20, 2014 
Just weeks before the 22nd staging of Reggae Sumfest, telecommunications company and lead sponsor of the 'Greatest Reggae Show on Earth', Digicel, has announced a summer campaign which will see its customers receiving massive benefits this summer.
Digicel's regional brand ambassador, Tessanne Chin, caught in a behind-the-scene photo during the Digicel Summer Up, Up, Up campaign shoot. - Contributed
Digicel's regional brand ambassador, Tessanne
Chin, caught in a behind-the-scene photo during
 the Digicel Summer Up, Up, Up campaign
 shoot. - Contributed
Set to launch today and run until July 10, Digicel's Summer Up, Up, Up promotion is led by its newest regional brand ambassador, Tessanne Chin, and will see customers winning a number of prizes, including VIP Experience packages to Reggae Sumfest, round trip back home to Jamaica, tickets to Sumfest Reggae, plus cash and other amazing weekly and daily prizes.
ULTIMATE EXPERIENCE
In one of its three major offers this summer, one customer will win the Ultimate Sumfest Experience, which includes $500,000 cash, VIP tickets for two to Sumfest - all three nights, spa makeover, VIP accommodationfor two, transportation to Montego Bay and transportation to and from Reggae Sumfest each night. In the meantime, more than 50 customers will win weekly prizes of $10,000 cash, Marley headsets, folding chairs and DL700 smartphones with one-month data plan.
To win, Digicel said customers simply need to purchase a data plan, upgrade to a smartphone, top up with $200 or more in the case of prepaid customers or talk for 20 minutes as a postpaid customer. more

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