On December 17 when host Carson Daly announced Tessanne Chin as the winner of the NBC talent contest The Voice, Jamaicans here and in the diaspora jubilantly celebrated her victory.
But even while many acknowledged that Chin is a phenomenally talented singer, it took a massive mobilisation campaign, led by Orville 'Shaggy' Burrell, to get people to vote for her.
Yesterday, Shaggy, who was responsible for getting Chin to audition for the contest, told reporters and editors at the weekly Jamaica Observer Monday Exchange how he conducted his campaign.
According to the deejay, he hit panic mode when he noticed that American contestant Matthew Schuler was atop iTunes with his rendition of Hallelujah while Chin was nowhere to be seen on the chart. Read more:
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