LAUREL BROWN: Fashion show Saturday to spotlight Jamaica Collections in bid to turn southeast Queens neighborhood into a shopping destination

A southeast Queens neighborhood known for its discount shopping is attempting to go high fashion.
Laurel K. Brown,
Executive Director Jamaica BID
The Jamaica Collections will showcase the area’s urban designs in a fashion show on Saturday in an effort to transform downtown Jamaica into a mainstream shopping destination.“People might not realize this is really an urban fashion mecca,” said Laurel
Brown, executive director of the Jamaica Center Business Improvement District, which is organizing the event.
“You always hear about Manhattan, you always hear about Brooklyn,” she said. “Jamaica can be at that same level.”She’s hoping that events like these can change negative perceptions of the neighborhood. Jamaica has been known as low-income community for years — despite having an average annual family income of $62,000 within a mile of downtown Jamaica.
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