RELEASED: Koffee’s Journey Captured By Billboard And Honda

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Koffee, Reggae Artist
A three-minute-and-23-second video, titled Koffee Looks Back On Childhood and Early Love of Reggae Music , was officially released on Monday on video-sharing platform YouTube. At the introduction of the video, a joint statement by the two companies reads: “Billboard and Honda are proud to debut the story of one of the year’s most exciting rising stars.” The next image shouts “Gwaan Wit It”, a popular line from Koffee’s tunes.
Honda adds, “In a Honda Backstage interview, Koffee discusses her experiences growing up in Spanish Town, Jamaica, and the origins of her passion for reggae music.”
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Koffee
Narrated by Koffee, the video is shot in Koffee’s actual home and community and features smiling photos of Koffee as a little girl, trophies she has won, the faces of ordinary people, as well as Koffee’s mother Jo-Anne Williams. Koffee tells of a quiet lifestyle, raised by a single mother. “My mom was and still is a Christian, so it was to and from church,” Koffee states, adding later on in the video, “I grew up in the Seventh-day Adventist Church. I think we are very musical people. We take pride in singing hymns and embracing learning different musical instruments and learning music.”
Koffee’s mother gets very honest. “I was a single parent so things were very hard with me with her a child. It was hard on me. I wasn’t working, so tings I wanted to do with her as a child, I couldn’t.”
Koffee tells how she was influenced by Jamaican culture and how a Richie Stephens CD that her mother used to play impacted her. Of her creativity, she says, “I tend to write from the heart, things that are true to me. I tend to stick to my roots.”more

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