Published: Thursday | June 5, 2014 0 Com
With Samantha J and OMI getting record deals abroad and songs from Jamaican acts being sampled internationally, it seemsreggae and dancehall are poised to rise again on the world market.
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| SAMANTHA-J |
Earlier this year, Samantha J signed a record deal with Colombia Records, while OMI inked a deal with Ultra Music that will see him working with international label Sony Music Entertainment.
Aidonia and Bounty Killer were recently featured on Will.i.am's It's My Birthday. Last year, Jamaican acts like Popcaan and Capleton were sampled on Kanye West's Yeezus album, while Assassin was featured in a song on the album. Christopher Martin, Jimmy Cliff and Terror Fabulous were recently sampled by Jim Jones, B.O.B and Ace Hood, respectively.
These are just some of the numerous features that Jamaican acts have received on the world stage recently.
This, former Zip Jock Nikki Z, believes, might be a signal of what is to come.
"I think it is set to take a different stride internationally. It's a great thing that is happening, we just have to sit and watch which ones rise to the occasion," said Nikki Z, who is a host on Connecticut's Hot 93.7 FM and her syndicated show Nikki Hot 20.
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| OMI |
UNDERSTANDING THE BUSINESS
She said she believes these younger artistes are better able to understand the concept of business and what it means to get a record deal. She stressed that getting a deal does not mean doing less work.
Instead, "it means you go harder now to prove you can get as many numbers as before," she said. more
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