TE:ECOMS firm LIME will be providing back-to-school assistance valued at $20 million to parents and students attending its fourth annual LIME Skool Aid fair, scheduled for August 24 and 25 at the Jamworld showground in Portmore, St Catherine.
Returned to its original two-day event format, the company said yesterday that it is preparing to host more than 60,000 students and parents who will be seeking assistance with expenses in preparation for the new school year, which starts next month. "This is going to be the biggest and most far-reaching charity project we have ever undertaken at LIME," says Carlo Redwood, vice-president for marketing, who pointed out that the company made the decision to return to the original two day concept of the event after overwhelming response to the past two annual stagings of the event
Highlighting that a special effort is being made to expand and enhance the offerings at the events this year, Redwood pointed out that the company is aiming to provide twice the assistance it did last year, which includes scholarships, health and dental checks, immunizations, barbering service for boys, discounts on back-to-school items as well as family entertainment. Read more:
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