SportsMax has inked a deal with Cable News Network (CNN) that will make it the exclusive advertising sales representative in the non-Spanish speaking Caribbean.
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| Warren Strifling (left), as sales manager for CNNi, Oliver McIntosh, president and CEO of SportsMax, and CNN Anchor Jim Clancy share a light moment |
Under the terms of the agreement, International Media Content (IMC), the parent company of SportsMax will oversee advertising sales activities on behalf of Turner Broadcasting System (TBS) Latin America for CNN International (CNNi). SportsMax, largely known for its exploits in sports channelling across the Caribbean, will be responsible for developing potential clients and offering special sponsorship opportunities to clients in their respective regions.
"It's all about offering more products into the market and that's what this is about," SportsMax president Oliver McIntosh told the Jamaica Observer after the press conference held at the Courtleigh Hotel in New Kingston on Monday. "We have SportsMax streaming into all countries of the Caribbean. We have CEEN which is in the US and Canada and now, you have CNN which is everywhere." Read more:
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