Jamaica Reggae Girlz: House of Marley spearheads initiative to raise US$10,000 for Girlz.....Jamaica will compete in a series of matches June 18 to 22 in the Dominican Republic.

Thursday, April 24, 2014 Jamaica Observer   

HOUSE of Marley, maker of high-quality consumer electronics inspired by the life and music of Bob Marley, has initiated a programme to support the Jamaica Reggae Girlz' current fund-raising campaign which will be hosted on the crowd-funding site GoFundMe, it was announced on Friday.

Cedella Marley (seated at centre) with officials of the JFF
 and players of the senior Reggae Girlz at a function to
officially present the daughter of late reggae king Bob Marley
 as the global ambassador of Jamaica’s women’s
programme at the JFF offices recently.
 (OBSERVER FILE PHOTO)

When individual donors go to www.gofundme.com/jamaicawomensfootball and mention House of Marley in the comments section of their donation, the company will match the amount until a cap of US$5,000 (J$550,000) is reached.

Daughter of the late reggae king and newly appointed ambassador of Jamaica's women's football programme, Cedella Marley, said that giving back is a core element of House of Marley's mission.

"The House of Marley is a living brand. It's about equality, freedom and charity. It's about giving back and doing the right thing. Joining this campaign for our Jamaica Reggae Girlz shows they also have integrity and I thank them for the support," said the CEO of the Marley Group of Companies.

The Reggae Girlz are preparing to participate in the inaugural Caribbean Football Union (CFU) Women's Caribbean Cup, which will begin with first-round qualifications in May and June. Jamaica will compete in a series of matches June 18 to 22 in the Dominican Republic.

The CFU tournament will serve as the official qualification for the Caribbean Zone for both the CONCACAF Women's Gold Cup and the 2015 FIFA Women's World Cup. more