AN eye-catching photograph of Usain Bolt moments after the 100-metre finals at the World Championships in Moscow could be worth millions of dollars to advertisers, according to local experts.
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| Who said lightning doesn't strike twice |
The shot, which has been described by some as "career defining" for both Bolt and the AFP photographer behind the image, features the Jamaican sprinter slowing down to a jog in the Moscow rain amid a 'bolt' of lightning. The legendary runner's surname and speed have made the lightning befitting of him. "The photo is priceless, especially if the individual endorses a product that you make," said Andrew Price, former marketing manager at local rum manufacturer J Wray and Nephew.
"A picture like that speaks volumes and if a Digicel or a Nissan, two products that Bolt endorses in Jamaica, were to use that photo, I'm sure they would get a lot of attention from the general public," Price said. Read more:
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